branding and packaging for drinking water.
It was rather shocking to know that an upscale area of Bangalore city had no direct source of drinking water. An enterprising Mr. Suryakant Malgikar saw the need and decided to market packaged drinking to such areas. During some field research, we found that there was an overall lack of knowledge on the purity of drinking water and what one should look for in a packaged water brand. Thats where we got the idea and name – HYDROPRO. Ask the water experts, who adhere to strict and stringent quality guidelines laid down for water purification of packaged drinking water. Hydropro is created in an excellent lab within a BIS certified manufacturing facility. It goes through the 8 stage purification process before it reaches you. We decided to illustrate this process in an interesting simplified manner and displayed it on every bottle of Hydropro. We really want people to know the water they drink. It was an interesting exercise to create a humble brand identity for an expert brand.
BRAND STORY ILLUSTRATION
FRONT AND BACK LABEL FOR PACKAGING OF 20 LITRE BOTTLE
BRAND FONTS AND COLORS
FOUR FOLD BROCHURE FOR SALES TEAM
SALES TEAM UNIFORM
HYDROPRO DELIVERY VAN